/ 01RetailCompleted
Atelier Noir
A flagship concept store
Plate I — Atelier NoirPhotograph · Marin Ellis
Location
New Delhi, India
Year
2024
Area
340 sqm
Client
Maison Bélier
/ 02The brief
Bélier's first freestanding New Delhi flagship required a space as confident as its collections. We designed a procession of five rooms — each with its own mood and material — that culminate in a private salon with a long, communal rosewood table.
/ 03The response
A concept store framed in deep emerald velvet and burnished brass, where retail becomes theatre.
The design centres on a quiet procession of rooms, each with its own material vocabulary — patinated brass and lime plaster in the entrance; deep emerald and oak in the library; calacatta viola marble and hand-loomed linen in the dining room. We worked closely with the client over eighteen months, and with a team of craftspeople drawn from our long-standing network of workshops.
/ 04Materials
The palette
Emerald
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Brass
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Ivory
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Selected materials
- / 01Quilted emerald velvet
- / 02Burnished brass fittings
- / 03Verde Alpi marble
- / 04Hand-forged iron
/ 05Credits
Lead Designer
Iris Halverson
Visual Merchandising
Lou Perrin